Since 1996, we’ve guided natural brands to success through trusted expertise, clear strategies, and tailored solutions.
Since 1996, we’ve guided natural brands to success through trusted expertise, clear strategies, and tailored solutions.
Our Retail Partners
Our history
Since our founding in 1996, Pacific Coast Naturals has grown from a two-person startup representing a handful of organic lines to Southern California’s go-to natural-products brokerage. In the early 2000s we added in-store sampling and demo programs, forging close ties with chains like Whole Foods and Sprouts. By 2010, our territory expanded into Las Vegas and Arizona, and we built a dedicated merchandising team to ensure flawless shelf placement. In 2024, under new leadership, we refreshed our brand and doubled down on data-driven insights—continuing a 27-year legacy of innovation, integrity, and hands-on support for every product we represent.
Our history
Since our founding in 1996, Pacific Coast Naturals has grown from a two-person startup representing a handful of organic lines to Southern California’s go-to natural-products brokerage. In the early 2000s we added in-store sampling and demo programs, forging close ties with chains like Whole Foods and Sprouts. By 2010, our territory expanded into Las Vegas and Arizona, and we built a dedicated merchandising team to ensure flawless shelf placement. In 2024, under new leadership, we refreshed our brand and doubled down on data-driven insights—continuing a 27-year legacy of innovation, integrity, and hands-on support for every product we represent.
Our vision
We aim to become the industry’s most transparent, responsive, and impactful brokerage partner—helping our clients not just secure shelf space, but own it.
Our vision
We aim to become the industry’s most transparent, responsive, and impactful brokerage partner—helping our clients not just secure shelf space, but own it.
Our Founder

Ryan McAdams
Broker/Owner PCN ; Territory Sales Manager, San Diego

Ryan McAdams
Broker/Owner PCN ; Territory Sales Manager, San Diego
Sales Team

Shelly Heflin
Administrative Assistant

Shelly Heflin
Administrative Assistant

Julisa Henry
Territory Sales Representative

Julisa Henry
Territory Sales Representative

Diane Gentilini
Territory Sales Representative

Diane Gentilini
Territory Sales Representative

Lisa Preston
Territory Sales Representative

Lisa Preston
Territory Sales Representative

LynnAnn Anonsen
Territory Sales Representative

LynnAnn Anonsen
Territory Sales Representative
Questions
Looking for answers? Explore our FAQ for helpful information.
How do I get started with Pacific Coast Naturals?
Simply reach out via our [Contact Us] form or email ryan@pacificcoastnaturals.net. We’ll schedule an introductory call to learn about your brand, goals, and product line. From there we’ll propose a customized plan—sampling, merchandising, promotions, training—tailored to your needs.
Which retailers and regions do you service?
We cover Southern California (from San Luis Obispo down to the Mexican border), plus Las Vegas and Arizona. Our retail partners include Whole Foods, Sprouts, Mother’s Market, Lassen’s, Jimbo’s, Erewhon and 400+ independent natural-products stores.
What does your sampling & demo program include?
Our vetted demo team runs 75+ in-store sampling events per year—staffed by product experts who educate shoppers, hand out samples, capture feedback, and drive trial conversions. We coordinate dates, secure permits, supply all materials and report results back to you in real time.
What types of brands do you represent?
We partner exclusively with manufacturers committed to fair-trade, organic, biodynamic, wild-crafted, and sustainably harvested ingredients—covering supplements, personal care, and specialty natural-food lines.
Questions
Looking for answers? Explore our FAQ for helpful information.
How do I get started with Pacific Coast Naturals?
Simply reach out via our [Contact Us] form or email ryan@pacificcoastnaturals.net. We’ll schedule an introductory call to learn about your brand, goals, and product line. From there we’ll propose a customized plan—sampling, merchandising, promotions, training—tailored to your needs.
Which retailers and regions do you service?
We cover Southern California (from San Luis Obispo down to the Mexican border), plus Las Vegas and Arizona. Our retail partners include Whole Foods, Sprouts, Mother’s Market, Lassen’s, Jimbo’s, Erewhon and 400+ independent natural-products stores.
What does your sampling & demo program include?
Our vetted demo team runs 75+ in-store sampling events per year—staffed by product experts who educate shoppers, hand out samples, capture feedback, and drive trial conversions. We coordinate dates, secure permits, supply all materials and report results back to you in real time.
What types of brands do you represent?
We partner exclusively with manufacturers committed to fair-trade, organic, biodynamic, wild-crafted, and sustainably harvested ingredients—covering supplements, personal care, and specialty natural-food lines.