What We Do
Represent Quality Natural Products
Pacific Coast Naturals is an independent brokerage with a long-standing reputation for representing the finest quality lines in the natural products industry. We are a full-service brokerage that covers all of the Southern Pacific regions; southern California from San Luis Obispo south to the Mexican border, Las Vegas and Arizona.
Professional Sales Territory Management Team
Our professional sales territory management team are PCN’s front line for building trust, and confidence with all our accounts. We have one-on-one relationships with Team Leaders, Store Managers, Buyers and Retail personnel at major chains as well as independent stores. Category reviews, promotions, new product submissions and management coordination are strategically planned with key buyers at regularly scheduled meetings. All of our accounts are seen on a regular basis. Supportive literature is circulated and displayed for maximum exposure.
Make The Connect
PCN will connect your business and products with the right stores, the right people, and departments. PCN entertains an excellent working relationship with our retail chains and independent stores in southern California. We work closely and visit regularly stores like Bristol Farms & Lazy Acres, Erewhon, Mothers Market, Sprout’s, Pharmaca, Natural Grocers, Lassen’s, Jimbo’s Naturally, Co-Opportunity, Ocean Beach Peoples, Rainbow Acres, The Whole Wheatery, California Fresh, Nature’s Health Shoppes, Healthy Habits, Herbally Grounded, Stay Healthy and many more. PCN also works hand in hand with distributors such as UNFI, Threshold & KeHe.
Facilitate The Sales Field Ride Along For Store Visits
Collaborating with our manufacturer’s teams, we plan and facilitate the sales field ride along for manufacturer visits to the stores, liaison meetings with store managers and corporate buyers.
Provide Merchandising Services
We specialize in creating merchandising displays to attract and show off our manufacturer’s product’s advantages. We make sure to keep shelves well-stocked with proper labeling and place signage for maximum shelf presence. Our team also takes part in periodic department resets to establish better store relationships and to expand product line or change its real estate for a better location.
Promotions and Advertising Contracts
We work closely with store buyers to set up vendor promotions with all stores – chain, independent, large and small using criteria from our manufacturer’s promotional calendars. We negotiate on-going and temporary price reductions and make sure the sales agreements are followed through with store support and plenty of product to sell during the promotional period. We collaborate with retailer’s advertising programs to highlight our special deals to their customers and negotiate case stacks, end caps, special displays and other means to bring our manufacturers products to the end user.
Promote and Take Part In Product Education
At Pacific Coast Naturals we consider product education to be one of our most important sales tools. We endeavor to help our sales team and the store’s employees become “experts” concerning your product line and company. Our field reps look for in-store education opportunities whenever possible. We plan dinner training meetings, organize support of manufacturer’s training webinars and bring company field support to the store’s training.
Provide A Demo Program
Pacific Coast Naturals has experienced the advantages of a well-run demo program. For most of our high-quality products the adage “ If they try it they will buy it.” holds true. Getting consumers to notice, engage with a product expert and experience your product is an important step to consumer awareness and increased sales. We offer administrative assistance coordinating demo providers and scheduling them to help support your promotions and events.
Meet our Sales Team
Darryl Biel – Pacific Coast Naturals President
Cell (310) 619-6864
Darryl Biel started in the natural products industry more than 30 years ago as the West Coast representative for a greens company. In that position, he alone managed a territory of three states where he grew his impressive knowledge of the industry and his love of natural products. Darryl says, “I credit my mother for getting me started in the industry when she introduced me to wheat germ supplements. I saw diet-related diseases all around me with five family members all passing away at early ages. I promised myself that would not happen to me. So I have dedicated myself to natural living and spreading the word that would help to improve lives every day.”
Diane Gentilini – Territory Sales Representative
Los Angeles Territory
Diane Gentilini began her journey into the Natural Products Industry in 1986 at Mrs. Gooch’s Natural Foods Market. While studying architecture, she was introduced to Bastyr College’s education modules to learn about vitamins, minerals, and herbs. The similarities of studying building structures and body structures came easily and were very fulfilling. Countless hours of product training and manufacturer visits afford her a unique perspective. Her spacial design background has been quite a benefit, as well, in the world of remodels and new store openings.
With over 20+ years of retail experience as a Team Leader, Buyer, and Coordinator, Diane has a keen understanding of the traits of an effective outside sales representative. She is grateful for this opportunity to share her passion and knowledge and connect with retailers to help drive sales of the finest natural products this industry has to offer.
Flavia Villela – Territory Sales Representative
The Valleys and The Central Coast Corridor
Flavia Villela has a Bachelor’s Degree in Bio-Medicine Diagnostics with a Master’s in Physiology-Endocrinology in Brazil. She moved to the United States where she also became a California Licensed Acupuncturist and Diplomate in Oriental Medicine through the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM). She has her on-going education to get her certification in Functional Medicine through Functional Medicine University, which is a field entirely connected to the Natural Industry. Flavia held positions as a Medical Sales Representative for over 10 years and she is a Health Care Provider with experience and knowledge in both Western and Chinese Medicine as well as in diagnostics.
Currently, Flavia is integrating her experience and passion to the Natural Products Industry where her scientific and technical skill-set has been applied towards a holistic approach to health and wellness. In her role as one of PCN’s Territory Sales Representatives, having extensive experience in Health Care for over 35 years, Flavia addresses concerns with a broad view of Healthcare and Functional/Preventive Medicine trends, she continues to engage in meaningful and productive dialog adding value with a strong commitment to fulfilling customer’s needs.
Ryan McAdams – Territory Sales Representative
San Diego, Temecula Valley, and Orange County
Ryan McAdams brings a wealth of knowledge to PCN with his extensive background in both Alternative Medicine and the Natural Foods Industry. Ryan started at the age of 19 when he was treated for a debilitating disease by an alternative medical doctor in Las Vegas. After noticing overwhelming improvements with his health and his eagerness to learn more, he was hired on by the doctor and mentored for 8 years in Holistic Medicine. In that time, Ryan received his Massage Therapy License in 1997 and his Homeopathic Assistant License in 2000. In 2001, Ryan took on the position as an independent sales rep and educator for Integrative Therapeutics in the Nevada and Utah territory. In 2004, Ryan moved to the San Diego area and was hired on as a Nutritional Consultant for Scripps Center for Integrative Medicine and the Operations Manager for Arcana Pharmacy. During the most recent 10 years, Ryan managed the Vitamin department at Jimbo’s Naturally in San Diego where he built a relationship with the community that shopped there and integrated his knowledge showing customers how to think of food as their medicine.
Bianca Candelaria – Territory Sales Representative
In 2007, Bianca Candelaria discovered the world of all-natural organic products when she walked into a Whole Foods Market. Soon afterwards she became the assistant marketing manager at Whole Foods Market in Arizona. Bianca has owned a demo company that focused on natural products and has since become a certified herbalist. “My passion for quality and experience with the best products in the market have led me to become a broker and representative of all-natural/organic products. I love every moment of what I do and have plans to further my education in natural living”.
Ann Marie Greco – Territory Sales Representative
Las Vegas Territory
AnnMarie Greco has an extensive background in the health food industry going back 40 years. She has worked as a buyer, manager and as a sales representative for the last 13 years. She is grateful for this opportunity to once again work with Pacific Coast Naturals and support, share product knowledge and sell some of the highest quality products in the natural food industry. The excellent working relationship she has with her stores will be her biggest asset. Her passion comes from a desire to assist others in learning how to live an Alternative Health Care lifestyle.
Natalie K. Weeks – Territory Sales Representative
Inland Empire & Desert
In 1994, Natalie K Weeks began her journey into the natural products industry by starting her first job in a family-owned health food store called Beans & Grains & Things in Little Rock, Arkansas. It was then that the 15-year-old felt a connection with customers by sharing organic products and enlightening them to a way of living that had a much deeper purpose. By sharing products that cared for the animals, the planet and one-self the seed was planted in Natalie to want to empower the consumer for many years to come.
Natalie’s family has owned their own health food store in Palm Springs, CA. She managed her own demo company in 1999/2000 and again in 2015-present. In between, she worked for a Bio-Identical Hormone doctor helping many patients manage their monthly supplement programs. She worked as a Vitamin Clerk at Sprouts Farmer’s Market in La Quinta, CA as well. In one way, shape or form Natalie has always surrounded herself around health and wellness. Over the years, watching this industry grow by leaps and bounds it has become more and more crucial to support companies with integrity and to teach staff members and customers the importance of knowing the difference between clean, high-quality products and the ones that simply are not.
“Pacific Coast Naturals represents the elite in the industry and I am proud to share and support each brand we work with!”
Landis McIntire – Pacific Coast Naturals Vice President
Cell: (760) 912-4950
Landis McIntire is Vice-President, part owner and a founder of Pacific Coast Naturals. He has traveled extensively overseas including a two-year assignment with Peace Corps in West Africa. “The use of medicinal herbs by indigenous peoples in the Third World has often impressed me. In a number of cases, I saw firsthand that traditional native cures and preventatives were often more effective than the western approach to healing”. He has been a part of PCN since 1996.
Jan McIntire – Pacific Coast Naturals Vice President
Jan McIntire, also known as Jan Holdahl, is Vice President, part owner and a founder of Pacific Coast Naturals. Her career in the health industry started in 1986 as a sales consultant for Rainbow Light. As Jan fell in love with nutritional, herbal and aroma therapies she decided to bring on lines that she believed in and enjoyed using herself. As she worked with stores, manufacturers and customers in southern California her business grew and in 1996 she decided to merge with Darryl Biel and create Pacific Coast Naturals. “I’ve always considered myself lucky to have entered this wonderful industry and have had the opportunity to remain in it for 30 years. Pacific Coast Naturals’ ethics, the staff that we have brought on, the products we represent and our relationships with our stores and manufacturers are extremely rewarding. We look forward to growing our business while maintaining our standards and integrity for many more years to come”.
Shelly Heflin – Administrative Assistant
Shelly Heflin joined Pacific Coast Naturals in 2015 to be their Administrative Assistant. Prior to PCN, she managed logistics for a manufacturing company in the juvenile industry. It was the 15 years in this role where she honed her organizational talent, ability to develop workflow systems, manage multiple projects and to expand on her understanding of computer software and Internet applications. She’s loving her new role with PCN in the Natural Products industry.