Bruce Weyman was introduced to the Natural Products industry through his mother who managed sales for various brands over the course of a 35 year career. After essentially growing up in the industry, his first job post college was with the brokerage, Natural Specialties. This territory included Georgia, Alabama, Tennessee, North Carolina and South Carolina working with grocery brands such as Nature’s Path, Cascadian Farm, Back To Nature, etc. After several years Bruce was hired by Twin Laboratories to cover the Florida market for their 3 brands.
By the late 90’s he decided to pursue interests outside of the Natural industry however found his way back with his own snack food brand, Sally’s Smart Foods. Specializing in seasoned almonds, Sally’s Smart was founded on the west coast and thanks to support from Whole Foods, Lassen’s, Mother’s Market, Vitamin Cottage, etc. continued to grow for several years.
Most recently Bruce has been National Sales Manager for a long standing and well established supplement line with primary focus on managing broker groups and growing key accounts including Sprouts, Whole Foods, HEB, Fresh Thyme, etc.