Pacific Coast Naturals is an independent brokerage with a long-standing reputation for representing the finest quality lines in the natural products industry. We are a full-service brokerage that covers all of the Southern Pacific regions; southern California from San Luis Obispo south to the Mexican border, Las Vegas and Arizona.
Our professional sales territory management team are PCN’s front line for building trust, and confidence with all our accounts. We have one-on-one relationships with Team Leaders, Store Managers, Buyers and Retail personnel at major chains as well as independent stores. Category reviews, promotions, new product submissions and management coordination are strategically planned with key buyers at regularly scheduled meetings. All of our accounts are seen on a regular basis. Supportive literature is circulated and displayed for maximum exposure.
PCN will connect your business and products with the right stores, the right people, and departments. PCN entertains an excellent working relationship with our retail chains and independent stores in southern California. We work closely and visit regularly stores like Bristol Farms & Lazy Acres, Erewhon, Gelson’s, Mothers Market, Sprout’s, Lassen’s, Jimbo’s Naturally, Co-Opportunity, Ocean Beach Peoples, Organic Roots and Pharmaca. PCN also works hand in hand with distributors such as UNFI, Threshold, Select Nutrition & KeHe.
Collaborating with our manufacturer’s teams, we plan and facilitate the sales field ride along for manufacturer visits to the stores, liaison meetings with store managers and corporate buyers.
We specialize in creating merchandising displays to attract and show off our manufacturer’s product’s advantages. We make sure to keep shelves well-stocked with proper labeling and place signage for maximum shelf presence. Our team also takes part in periodic department resets to establish better store relationships and to expand product line or change its real estate for a better location.
We work closely with store buyers to set up vendor promotions with all stores – chain, independent, large and small using criteria from our manufacturer’s promotional calendars. We negotiate on-going and temporary price reductions and make sure the sales agreements are followed through with store support and plenty of product to sell during the promotional period. We collaborate with retailer’s advertising programs to highlight our special deals to their customers and negotiate case stacks, end caps, special displays and other means to bring our manufacturers products to the end user.
At Pacific Coast Naturals we consider product education to be one of our most important sales tools. We endeavor to help our sales team and the store’s employees become “experts” concerning your product line and company. Our field reps look for in-store education opportunities whenever possible. We plan dinner training meetings, organize support of manufacturer’s training webinars and bring company field support to the store’s training.
Pacific Coast Naturals has experienced the advantages of a well-run demo program. For most of our high-quality products the adage “ If they try it they will buy it.” holds true. Getting consumers to notice, engage with a product expert and experience your product is an important step to consumer awareness and increased sales. We offer administrative assistance coordinating demo providers and scheduling them to help support your promotions and events.